Of course, every 'G' or generation of technology's success depends on the spectrum an operator receives from the government through auctions. So while the cloud is yet to clear on availability of more spectrum or the transparency of the auction process, companies have gone ahead knitting up valuable tie-ups at every generation of technology with device manufacturers, content factories, application providers, IT companies and systems integrators.
This has given rise to a homegrown term-'Frenemies'-that companies flaunt quite unabashedly. They compete as well as collaborate with their partners, for instance, while Apple collaborates with Airtel on its iPhone devices offering Airtel services and data plan, the two companies compete over apps on their respective app stores.
Friends or enemies, it is an ecosystem of partnerships that is enabling the companies to stay ahead of the curve by notching up consumers. Telcos work with OEMs to make customer on-boarding simpler and innovations help improve customer experience... so it is clearly not waiting for a device ecosystem to develop. Telcos do not want to be a mere pipe or access provider but take the digitization theme forward covering the entire gamut of data usage.
This has given rise to a homegrown term-'Frenemies'-that companies flaunt quite unabashedly. They compete as well as collaborate with their partners, for instance, while Apple collaborates with Airtel on its iPhone devices offering Airtel services and data plan, the two companies compete over apps on their respective app stores.
Friends or enemies, it is an ecosystem of partnerships that is enabling the companies to stay ahead of the curve by notching up consumers. Telcos work with OEMs to make customer on-boarding simpler and innovations help improve customer experience... so it is clearly not waiting for a device ecosystem to develop. Telcos do not want to be a mere pipe or access provider but take the digitization theme forward covering the entire gamut of data usage.
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